in NYC…wherein the hustle & bustle surrounding Herald Square appeared just the same, despite the big event going on inside select H&M stores in NYC, LA, SF, and Chicago.
So I made plans to arrive at the Herald Square at 9 AM, just in time to see a long line of anxious and excited shoppers. However, when I got there and to my surprise there was no line. That’s when I realized that they let customers in an hour early. So I braced myself for the madness, but again, to my surprise there was none! I was pretty disappointed to not see any crazy people fighting over a polka dot tee
, but instead calm, focused shoppers. But I was amused at how H&M tried to weave in their own polka-dot pieces and other similarly deconstructed clothes and watch shoppers make a dash for it, then throw it to the side once they realized there was no CdG label. Those sneaky h&mers
NYMag.com also confirmed my assumptions in that past H&M collaborations were a lot crazier such as the Roberto Cavalli, which sold out in 15 minutes, and according to The Cut “practically the whole state of New Jersey showed up”. My theory is that CdG is not as mainstream as compared to Stella McCartney or Roberto Cavalli, although it is now after this collaboration.
So how was it over on the West Coast? Please do share.

Courtesy of The Cut and taken at 5th Ave & this is how it did NOT look over in Herald Square.
Herald Square Window Display
The only time it got crazy was when a sales associate was coming to replenish the floor with pieces left at the register
See? calm and collected.
One of the lucky ones…
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ohone calls were made to some close friends, and it was typical–sold out in a matter of minutes. i didnt make it out as i had to work (lets make money then spend money–mentality) but I did have a chance to head over to H&M on Powell after work just to peek.
The only Comme de Garcon items that were left were mens long sleeve dress shirt for $49.95. It is a steal if you want anything representing CdG but it was ok. The best piece in the house of H&M and their CdG collaboration was the 350.00 dress. I mean the detail on that thing was exquisite. I mean it was like a mens lapel with roches of black fabric. Textiles were ok but you can tell the craftmanship that went into that dress alone–beautiful.
what was your experience like?